Case Study: How Opet Mobile App Enhances Customer Experience with Smart Features
Overview
Opet, a leading fuel and service station brand, has transformed its customer experience with an upgraded Opet Mobile App. By integrating contactless payment, smart automation, and personalized rewards, Opet simplifies transactions, enhances convenience, and boosts customer loyalty.
Challenge: Enhancing Convenience & Digitalization
Opet identified key customer pain points:
🔹 Long wait times at fuel stations
🔹 Unnecessary physical contact during transactions
🔹 A lack of seamless, digital experiences for car-related services
To address these, Opet launched an innovative mobile app with multiple smart features.
Solution: A Feature-Rich Digital Ecosystem
🚀 1. Ultrateslim: Hassle-Free Market Shopping
Customers can order groceries from Ultramarket and choose between:
✔️ Car delivery (without stepping out of the vehicle)
✔️ In-store pickup (contactless payment)
🎙️ 2. Opedo Voice Assistant for Hands-Free Navigation
✔️ Find frequently used services via voice commands
✔️ Navigate the Opet Mobile App faster
🚗 3. Ultratemiz: Smart, Contactless Car Cleaning
Opet introduced Ultratemiz stations where users can:
✔️ Find nearby car wash stations via the app
✔️ Purchase interior & exterior car cleaning services online
✔️ Start the car wash instantly by scanning a QR code
📱 4. Contactless Payments: Fuel Up Without Leaving the Car
✔️ Mobile payment enables quick, secure fuel purchases
✔️ Reduces the need for cash or card transactions
🔢 5. License Plate-Based Rewards System
✔️ Register your license plate in the app
✔️ Earn loyalty points automatically when refueling
💳 6. Digital Wallet for Fast & Secure Transactions
✔️ Store credit card details in the app
✔️ Make secure, one-click payments without a physical card
⛽ 7. Smart Fuel Consumption Tracking
✔️ Monitor fuel type, consumption, and travel routes
✔️ Optimize fuel efficiency and expenses
🎯 8. Personalized Campaigns & Rewards
✔️ Receive customized offers & loyalty bonuses
✔️ Earn extra points on eligible purchases
📍 9. Nearest Station Finder
✔️ Locate the closest Opet station based on your route
✔️ View station services & real-time updates
📊 10. QR Code-Based Shopping Rewards
✔️ Scan a QR code at checkout in Opet markets
✔️ Collect points on every purchase
Results: A Seamless, Digital-First Customer Experience
Since launching these features, Opet has seen:
✅ Faster Transactions: Mobile payments cut wait times by 40%
✅ Higher Customer Engagement: Loyalty program participation increased by 30%
✅ More Contactless Interactions: 60% of customers now use digital payments
Conclusion: Driving Customer Loyalty with Innovation
By focusing on digital convenience, automation, and rewards, Opet has successfully modernized the customer experience while reinforcing brand loyalty.
🔹 Want a seamless fuel station experience? Try the new Opet Mobile App today! 🚀
Read another Opet case study here: 🚀 Case Study: YKD Akaryakıt & Opet – Optimizing Corporate Fuel Management